Manages retail sales and service function. The primary goal is to serve the customers' total financial service needs resulting in greater market share, wallet share and profitability. This is accomplished by creating a vital sales and service organization, promoting teamwork with partners and other corporate departments. Creates, trains and coaches a successful sales team through the development of staff as a competitive advantage. Responsible for effective staff salary administration and rewards. Develops and administers budgets, business development goals and objectives, staffing models, schedules and performance standards.