Social Media and e-marketing Strategies to Grow Your Business

Doing business is more challenging than ever before. The number of options for marketing -- social media, print, e-marketing, events, PR -- are more numerous and complicated than ever before.

Where do you spend your precious time and marketing dollars? How can you use social media to take your business to the next level? How do you separate the hype from the tools that generate profits?

Make sure your business is taking full advantage of social media and e-marketing techniques to reach your target audience--at a fraction of the cost of conventional advertising.

This workshop covers the basics of email and social media marketing, why it works, and how to use it to get results for your business.

· How to build a compelling brand image – in the “real” and social media worlds

· Facebook, Twitter, Pinterest, Google+ and LinkedIn: Why should you care? What do you do with them?

· e-marketing best practices: How to boost your performance

RSVP by April 30th to: mail@worldcupschools.com

Nancy A. Shenker, CEO/Founder of theONswitch Marketing and Constant Contact Local Expert

Nancy, a resident of Chappaqua, has extensive experience helping businesses of all sizes and industries launch, expand, and prosper. A Constant Contact 2011 All-Star and Authorized Local Expert, she has been using e-marketing and social media tools to deliver six-figure sales and record-breaking engagement rates. A former corporate marketing executive (Citibank, MasterCard, Reed Exhibitions), she is adept at bringing big brand marketing techniques to small business budgets. She founded theONswitch marketing in 2003 and has worked with a wide range of businesses, including retail, services, food and restaurant, kids and education, health and wellness, and others. She holds an AB from the University of Michigan and has attended NYU and Kellogg graduate programs. She is the author of five marketing/business books, blogs for several publications, and speaks frequently to national and local groups on topics ranging from branding to social media to innovation.

Nancy has teamed-up with Jacob Mergendoller who serves as "Robin" to her social media "Batwoman." A recent graduate of Wesleyan, he brings his social media superpowers to theONswitch team. A digitial native (raised in the Internet era), he has delivered huge increases in awareness and engagement for clients in a variety of industries.