Retail Roundup: Fidelity Takes Victoria's Secret Site; Ice Cream Shop to Chappaqua

Fidelity to Take Over the Back of Ex-Victoria's Secret Site

Fidelity Investments expects to open a Mount Kisco office, perhaps as early as November, in the rear of at 49-53 S. Moger Ave. The village’s Architectural Review Board approved on Wednesday the new office’s signage, an 18-inch high version of the Fidelity logo, but must still resolve other issues before giving a green light to the full façade, which looks out on a parking lot.

Mark LaPointe, director of architecture for the site’s developers, Friedland Properties, must return to the ARB to discuss signage for an unnamed retailer, who would face South Moger Avenue. While the proposed signage—pin letters illuminated with gooseneck lamps, similar in appearance to Victoria’s Secret—was approved in concept, details remain to be hashed out.

Wood-Fired Pizza Proposed on Armonk Road

Assuring members of Mount Kisco’s Architectural Review Board that “I’m not a commercial pizzeria,” Mark Viola discussed plans Wednesday to serve up wood-fired pizzas in an upscale setting at 41 Armonk Road, onetime site of a now-defunct filling station. Viola, a New Milford, CT, resident, appeared with his architect, Edmond A. Gemmola of Hawthorne, but will have to return to discuss a number of issues like signage and brick color.

Armonk Ice Cream Store Owning Family Expanding to Chappaqua

The Chappaqua-Millwood Chamber of Commerce announced that a new ice cream shop has a lease for the former location at 14 S. Greeley Ave. The owners are Brad Ceisler of Chappaqua and his brother. Members of the Ceisler family also own Hall of Scoops in Armonk. Brad can be reached via email at bceislerhoops@gmail.com. 

Wireless Zone Celebrates Move from Mt. Kisco to Bedford Hills

Cell phone retailer Wireless Zone, which recently made a short move up North Bedford Road, celebrated on Friday with a grand opening of its new Bedford Hills location. For the past 10 years, it had been located in northern Mount Kisco. for its announcement.

Edward Jones Celebrates New Location

Edward Jones, which moved across Mount Kisco at the start of the year, celebrated last week with a party, the branch reported. Its new location is at 71 Smith Ave., a change from its old digs on South Moger Avenue.

Who's The Real Bedford Hills Train Station Owner?

Officials next door in Bedford are considering buying the Bedford Hills train station. There's just one problem: It's not owned by the MTA, which is offering it for sale. for our coverage.

Chamber Makes Public Debut at Chappaqua Concert

The Chappaqua-Millwood Chamber of Commerce, which is only a few weeks old, played its first public events role last Friday, by steering its new member merchants, Villarina's and Gail Patrick's, to provide food for the event. The Concert, which included an appearance by Chappaqua resident and "Eye of the Tiger" singer David Bickler, was supported by both Music in Chappaqua and New Castle's Recreation and Parks Department. for our coverage.